Yes, Pornography IS an Addiction!! Random Resource ThuRsday

Yes, Pornography IS an Addiction!!

Do I have your attention now?  I mean it's easier to see something visually right like the picture above?

Yes, viewing pornography is an addiction.  And in this country (and around the world even) many don't view it as an addiction.  It's not harming anyone right?  So it can't be bad like drugs or alcohol, right?

Oh so very wrong.  Those who view porn do it to get the same release that say a cocaine user or alcohol user does.  Look at the picture above.  See how the brain responds with the dopamine in almost identical ways?  Look again!  Viewing porn actually releases more dopamine than some other addictions like cocaine, food, morphine.

And the thing is, our minds are wired to store visuals. So, unlike these other addictions which require an item to be inhaled, ingested, drunk, etc in order to product that high - a person addicted to porn can do it without needing an item.  Once a visual is stored in memory, one can retrieve it.  And with the visual is also stored what happened when the visual was first viewed.  And voila. How the cycle continues.

Pornography addictions is so vastly growing.  With the internet, we can pipe these images right onto our computers or ipads, or phones with only a small search.  It's so accessible and can be done right in the privacy of your own home.

But beware, like with other addictions, your need to have that high will increase. And often the urge to view porn and masturbate will come more often esp with triggers and users will often risk more to get that high.  Many a people have LOST THEIR JOBS from viewing porn at work.  Many a marriages have been destroyed because a man would rather masturbate than make love to his wife.

The human being was created to crave intimacy.  When those needs are not met, many turn to pornography.

We thrive on intimate interactions and relationships with others. When our need for intimacy is neglected, our lives seem unpredictable, hostile, and stressful. The desire to escape or take flight from this stress can be overwhelming. When these conditions are present, we’re more likely to seek sources of release through addictive, and often, abusive behaviors. Unfortunately, when the “vacation” from the stressful environment is over, we return to the same, if not worsened, conditions–the negative emotional environment in which we repeat our cycles of addiction.

“With sexual addiction, instant sexual gratification becomes the addict’s most important, all-consuming pursuit. Part of the elevated mood generated by the activity may involve risk. Special routines and patterns may be followed that increase excitement, usually concluding in a sexual event…over which the addict feels absolutely no control.” (P. 295 Darryl S. S. Inaba, Michael E. Holstein, William E. Cohen, Uppers, Downers, All Arounders, CNS Publications, Inc., July 2000, Edition Number: 4.)

Pornography is an illusionary solution to meet the intimate needs of any participant. It shortcuts the natural process of being physically, emotionally, and spiritually close to another. The sensations are superficial. The bitter irony is that pornography and the use of the Internet for sexual expression actually increases the likelihood of separation from others: the exact opposite of intimacy.

I think this visual is very telling.  Look at the search engine request figure.  Look at the misconceptions...it's OK because I'm over the age of 18 and it's not illegal right? I could actually give you lots more figures but I think you get the picture.  I got the visuals from http://pornographyaddiction.com.  It's loaded with information so please check it out and become educated.

Treatment for pornography addictions can be a tricky one.  But with attention growing about this, centers are really starting to take a much more aggressive approach with pornography addictions.  Just as a side note, recoveryBox was first created for pornography addictions and was later expanded to incorporate lots of other addictions.  In some areas, porn treatment centers are co-mingled with places where sex offenders are required to undergo treatment.  Be careful of where you select treatment. As with all programs, if it's not a good fit for you then find somewhere else.  But seek help!

And now I bring this full circle.  Why was this the Random Resource ThuRsday?  Because even possessing an item in the house can lead to a relapse and it's so easy.  So go clean out the attic!  The closet!  Wherever you have it stashed.  If you are not at the stage where you can clean it out because you feel too tempted then ask someone you trust to do it for you.

Check out next week's Random Resource ThuRsday where I offer ideas and resources to protect your eyes, hearts, self, family and children from pornography.

Want recoveryBox, the iPhone app for Addiction Recovery.  There are multiple sex addictions to select from.  See which one meets your needs and download it now.  Be accountable to someone!

Thanksgiving Survival Guide For those in Recovery for an Addiction

This week's Random Resource ThuRsday is about Getting Ready for Next ThurSday ~ Thanksgiving!

Found this wonderful Survival Guide for Thanksgiving (from Crying Out Loud's Blog) and things that we can all do to prepare for what could be a challenging time.  Let's not let a day of which we should reflect and be grateful for those we have in our lives be turned into a day or relapse.  Read on!!

Tuesday, November 23, 2010

Thanksgiving Survival Guide

Thanksgiving is two days away.   Holidays can be difficult for sober people, or people struggling to get or stay sober.

Now is a good time to prepare.

We thought we'd share some tips.   You can not only survive Thanksgiving, you can enjoy it.   All you need to do is plan ahead.    Please add your own in the comments below; this is by no means a comprehensive list.

1. Think ahead.  Is it hard for you to be around alcohol?   Be honest with yourself.  Now is not a time for heroics.   Keep your expectations realistic:  if it is going to be too difficult, maybe this year is a time to do something different for Thanksgiving.   Don't set yourself up to fail.    You can spend a quiet time at home watching movies or hanging out with other friends, volunteer at a shelter serving food, or go to a meeting instead.  
2. Thanksgiving is usually about family.  If there are people in your family who trigger you, be ready.    You don't have to go to every fight you're invited to .. plan what you'll say or do if someone gives you a hard time.  
3. Have safe people to call - program their numbers into your phone in advance, and tell them you're going to call if things get tough.   If everyone around you is drinking and it starts to bring you down, talking to someone else who is sober helps you remember that you are NOT alone.
4. Bring your own beverages.  This is especially important if you're going to be around people who don't know you're sober.   If you always have a drink in your hand, people won't hand you alcohol or ask if you want something to drink.  
5. You don't have to over explain.   If someone is pressuring you to drink, be ready with an answer.   A white lie is totally acceptable - tell people you're on antibiotics, or you're watching your calories and so you aren't drinking.   
6. Have an escape plan.  If you can, bring your own car.    Plan to go for a post-turkey walk - fresh air and exercise will get your endorphins flowing and help tamp down cravings.
7. Plan your exit in advance.   If everyone is going to settle in to watch football and drink and you don't want to be part of it ... don't.   Tell whoever is hosting that you have to leave at a certain time so you don't get drawn in to staying longer than you want to.
8. Remember to be proud of yourself - shame and guilt are huge triggers.   Give yourself credit for staying strong.
9. Think about the next morning, when you'll wake up hangover-free and rested.    Think about how horribly you felt the morning after drinking, and how sober you don't wake up and think, "I wish I drank last night."
10. Think through the drink.   If you start romancing how nice "one drink" would be, remember how many times you told yourself you were only going to have one and failed.    Having one is harder than having none, because once alcohol is in your system the obsession comes alive.
11. Remind yourself that Thanksgiving is just one day.    A simple 24 hours, just like any other day.   Don't put more importance on this day over any other.  
12. Go to bed.   If the day is harder than you expected, go to bed early just to put the day to rest.   Tomorrow is a new day.
13. Believe in yourself.   Getting sober and staying sober takes serious guts - you are brave and strong and true.   If guilt, shame and remorse start talking to you, remind yourself that it's your disease sneaking in the back door.   Let your sober voice ring loud and proud in your head.
14. Forgive yourself for wanting to drink.   Don't expect that you won't be hit with a craving; it's natural.   Prepare for how you're going to handle the craving instead of berating yourself for having one.
15. Be grateful.    Thanksgiving is a time of giving thanks.. make a gratitude list and carry it with you.   Try to focus on the gifts you have in your life, all the possibilities that lie in front of you, instead of all the things you can't have.   Sober, you can do anything. 

Please add more thoughts and ideas in the comments; we want to hear from you.    Addiction thrives in the dark, and together we bring the light.

You are not alone.

And don't forget, add your Lights into recoveryBox, and let your sponsor see how awesome you did!!

Part 3 : One to One Accountability and Your Sponsor

This is where the the entire concept for recoveryBox comes together. You have been diligent about entering your Lights and Triggers and now...

It's time to be honest with someone other than yourself.  And that's why you have a sponsor or accountability partner from a traditional 12 Step Program or from Celebrate Recovery.

When you send a text/email to your accountability partner, it will tally all of the Green, Yellow and Red lights.  You select the time frame (when I write more about the accountability module I'll explain how the dates default).

This is what's so awesome..there is no remembering what the day or week looked like because you already did the work when you entered the lights!!  And believe me it is work being honest to yourself.  

As you can see I use recoveryBox to text (as that's the default I set up) each day by 10:00PM.   It really is that simple and my sponsor can see  as a snapshot what my day looked like.  Let's see an example of what the system builds as a started text/email ( I can edit the piece of communication if I want before I send it too).

As you can see it puts the date (and in my case it's just the one date otherwise it's the range of dates I selected). Then it puts a total of my lights broken down by color...My sponsor and I have made a Green target number I'm supposed to hit and it changes as I meet my goals.

The Yellows and Red's are the hardest for me but it's where I'm being completely honest with myself and another.  Under the settings panel I've enabled comments to be added to my communication piece.  I have nothing to hide from my sponsor but it's nice to have the option (again, when I write more about that module, I'll show you how to enable those).

If I entered any triggers for the day, anything over a green level is included as well as my journaling.  I love being able to communicate to my sponsor without having to retype anything..yet I have it all recorded for me.  Sometimes my sponsor sees something that he is concerned about and will either call or text me back right away..but most times I just get a response saying "OK".  And that's all I need.

This part of recoveryBox is what really allows communication and knowledge to happen between my sponsor and myself.  BUT I do use this with my counselor too.  Sometimes I'm asked how the week was and it's so easy to pull up the information any way I want.  And I'm much more accurate because I can't say "I forgot".

Being successful in Addiction Recovery is about making changes.  With recoveryBox you can actually quantify the changes ~ and that's a good thing!

Use recoveryBox now for your Addiction Recovery.

Part 2 : One to One Accountability and Triggers

Adding our Lights is great for seeing what we did on a certain day but it's not enough if we are going to figure out the why we do what we do.  I could easily have 26 Green Lights for the day but is it because I was making good choices on a certain day or was it in response to a trigger..say boredom.

Triggers really work well when adding yellow and red lights but we can also gain a lot of information about our addiction if we record our triggers on a daily basis.

recoveryBox tracks triggers much like the light system for daily activities.  At the beginning of the day we start at a 0 Intensity level which is Green.  Then as the day goes on something happens and we start to get frustrated, or bored or depressed and we have different levels which will go into Warning for Yellow and I NEED HELP RED.

Again, visually helping us see as we swipe through our days will make habits/triggers/etc jump out at us!

One day I might feel depressed at a 2 level which is very manageable but the next day that same trigger is at a 8 because I was glossed over by my boss for a promotion.  I may not have acted out and therefore I don't have a Red Light to record BUT I still had those feelings.  And this is where you would record why you had that trigger and didn't act out.  

Many times we will be moving our sliders on days we have acted out but eventually we will learn to not act out and our addiction recovery journey will really take on an entirely new look.

You can journal about the day..and I find it very helpful.  The next segment will show you how to link the accountability for lights and triggers and honestly how it paints a much clearer picture for your accountability partner.  With that information, they can help you with encouragement targeted for what you need.

The Book Icon in the upper right is where you would add your journaling.  If the book icon is empty then you didn't journal but if it's colored orange then you added some meaningful information about your day.

I'll be writing more about this Trigger's Module but for now try adding your triggers daily and see if journaling helps you and your sponsor work together better.  At the very least see if it helps you just feel better getting down your thoughts.  

And yes, I add a Green Light each time I journal or add a trigger.  It means I'm taking care of myself!!

recoveryBox mobile iPhone app for Addiction recovery

When You Feel the Crave, What Routine Do You Do?

One of the most important parts of being able to deal with an addiction is knowing what our triggers are.  Once we figure those out, we can start to reprogram ourselves with "new habits" that we insert into the place of the "old habits" when we sense those triggers or cravings.

For instance, a young girl bites her nails down to nibs and to the point that she can't use her fingers anymore because of the pain. Upon, tracking her data she realizes that she was bored and therefore started biting (and didn't even know it). But as she started to pay attention to the fact that she was bored, she began to figure out her cue and then inserted a new behavior...get up and go get a glass of water.

Another example, a young successful business man ends up drinking and has created such a bad habit of it that his wife has left him. He doesn't understand why because he provides for her every need.  Upon figuring out his triggers, he realized that his anxiety kicks up every time he's about to close a huge business deal. In order to deal with the anxiety he heads to the bar to kick one back and take the edge off.  But it has come to the point that anytime he feels anxiety he automatically heads to the bar. Now, he recognizes his anxiety and instead of heading to the bar (old habit) he has inserted a new habit of calling his accountability partner/sponsor that he met at Celebrate Recovery.

We ALL have habits that we wish we didn't have. Some are worse than others and some are downright dangerous. And we can change these habits, but it takes knowledge of what we are doing. By inserting a new habit into the spot of our old habit we can use the same cues as before and still get the same reward. The reward for the alcoholic was not the getting drunk (because no alcoholic says I like the hangover) but rather the temporary release of the anxiety feeling.

With that understanding, you can use recoveryBox to track what your triggers are. Don't confuse the cue verses the trigger. For the alcoholic, the trigger was not "closing the deal" but rather the feeling of anxiety. The cue was waiting for the closing of the business deal. We can't change the cues in life - they exist everywhere. But what does that cue trigger? Realize that feeling and then insert a new habit.

When you text/email your accountability partner, they can clearly see how to relate your triggers with your lights. It will be obvious to link together your triggers with habits. Your habits are being tracked by the light system. An accountability partner can help you see that triggers linked with red/yellow lights mean you are using healthy habits while green lights mean you have replaced bad habits with new ones.

While I know not everyone uses all pieces of recoveryBox (because there are a lot), they really do work together. I encourage you to use the light system in conjunction with the trigger tracking system. Help yourself and your sponsor figure out the puzzle to your behaviors by providing as much information as you can.

As always, if you have questions about how to use the recoveryBox app, please email!  Be supported!!

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Download recoveryBox Addiction Recovery App - Your Complete Accountability Sobriety Toolbox

Working With Triggers in recoveryBox ~ Check Out the New How-To Videos Coming Soon

Amid making changes for iOS8 we were working on our new How-To video series that will incorporate all the new features we added into recoveryBox. The entire series is coming soon! Here is a sneak peek of working with triggers in recoveryBox.

Surviving the Holidays During Addiction Recovery

 Surviving the Holidays During Addiction Recovery

We all know that this time of year gets to be, well super CRAZY!  Holiday parties, shopping, lights, festive music, people being merry and so much more.  For some the holidays are the hardest time of the year to get through. I'm not here to offer the perfect way to achieve this, but I do have a few tips that I can pass along.

First, remember the "Reason for the Season".  I know it's an over used phrase but it really does remind us why we are celebrating.  God gave us an amazing gift so very long ago and it would do us well to ponder what that means to us.  If we think about how God sent Jesus to "give us a second chance" we realize that we did nothing to deserve this.  God didn't just sent Jesus without giving the necessary tools to achieve this gift of freedom.  And just like our recovery, we have a second chance complete with a set of tools to not just help us cope, but to succeed.

Second, remember what your tools are.  Always go back to what gets you through each and every day. Just because it's a "special" time of year does not mean it's time to let go all that we worked for.  Make a list of what helps you, and refer to it often during these next few weeks.  Is it a picture of your kids to motivate you? It is knowing that you have a lifeline through an accountability partner or sponsor?  Is it your spiritual life? What about your friends and family?  Ponder on how these tools help you remain grounded and use them to stay sober.

Third, don't put yourself in a situation where you might be tempted to relapse.  In recoveryBox, these would be your yellow lights.  Being with a person, or at a place, or possessing an item that is a temptation are warning signs to take caution (hence the yellow light as in a stop light - take caution).  Be on guard.  

Examples: 

• If going to a staff party is going to be filled with alcohol, then have a plan.  Perhaps have a tumbler of water or coffee in your hands at all time.  You already have your drink so no need to get another.  Or if the temptation is just too much then either go with someone you trust to help you or don't go at all!  

• Shopping addicts find this to be an incredibly tempting time of year.  And it's so easy to "justify" the buying because it's what's expected right?  OK, first again, focus on the "Reason for the Season" and you will be reminded that NO this time of year is not all about buying.  Some practical tips include go shopping with someone you can trust to help you say "no". Make a list and keep to it!  Shop with cash only - yes, leave the credit cards at home.  Make a budget and stick to it.  Or even consider giving a different type of gift in honor or a person - perhaps find an organization that you feel the person cares deeply about and give a donation in their name.

• Another easy trap is for those who have addictions to pornography.  Sometimes it's easy to say well I'm going to shop online and not head out to the stores.  Well, perhaps that will lead to just "surfing" for the best deals or that perfect present.  "Surfing" is not healthy with any type of sexual addiction. Know exactly where you want to go on the internet to shop.  Stick to the major players like amazon.com.  Have a trusted person sit beside you while you shop online..yup, do it together.  And of course I'm a huge believer of having your house all set up using opendns.com (it's free for home use and it's awesome!)

• For those with an eating addictions, this is such a tricky time of year.  All the goodies and wonderful smells that linger in the air.  Yup, I myself have a hard time here even though it's not my addiction.  But, again when going to a party make smart choices.  If you eat too much then use a small plate or brush your teeth before you go (or even during - sounds funny but who likes to eat with minty fresh breath), or drink a lot of water before you go to fill your tummy.  If you don't like to eat then make a plan of what you need to eat or even eat ahead of time.  Sometimes nibbling along can help us get what we need.  

• Isolation around this time of year is easy to do for so many reasons.  But it's the worst thing to do.  Being alone is a trigger for many so make sure to mingle in the celebrations to be with others.  Or attend spiritual events to keep you focused.  When we isolate ourselves we tend to revert to bad habits.

These are just a few tips for specific addictions.  I can't pretend to know everything that is helpful nor do I know your specific triggers.  But, your accountability partner or sponsor should, so have a conversation with them.  They should be able to offer more specific ideas to you.  

Fourth, and this can be a doozy for some...let go of past resentments.  Many times these are between family members and since we often get together with our families at some point during the holiday season it can be awkward to say the least.  Part of your recovery is letting those resentments go to make yourself healthy again.  Who knows, maybe this is the year to even make amends during this season. This could be a great time to open up and be honest.  Being vulnerable is very tough to do, but it is where healing happens.

And lastly (OK, I could make this go on forever, but let's face it we are busy people), I would say minimize your stressors.  Stress can be one of our biggest triggers.  So if you stress about not having all your shopping done, tackle a bit each night. Set realistic expectations too of yourself and others. We all know what our stressors are.  Goodness, for me sometimes you can just say a certain name and the hair on the back of my neck starts to rise.  But thinking it through and making a plan to deal with the stress can be helpful. And remember nobody is perfect.

I wish you a blessed holiday season.

~ from the developer of recoveryBox

PS.  Don't forget to record it in recoveryBox the app.  It will be wild to see how this year's holiday will stack up again next years.  If you don't own recoveryBox or want to gift it to someone, visit the iTunes store or follow this link to recoveryBox in the iTunes store..

Acting Out - Yes the Red Lights

UPDATE: please know that you can create your own red lights to really tailor recoveryBox to your needs.  Be supported!!

First, I must say I hope that you never have to record a Red Light because it does mean that you have broken your sobriety.  BUT, please don't be overly hard on yourself.  If you do indeed need to record one then do so and move on.  We all make mistakes but the difference is if we learn from them.

How Red Lights work in recoveryBox.

1. Each addiction will have a different Set of Red Lights.  They are specific to your addiction.  Until this point, all Green Lights and Yellow Lights have been the same for all addictions.  recoveryBox wants to make this specific for your addiction.
2. Record a reason why you acted out.
3. Consider entering any triggers that you can think of that might help understand why you acted out.  Even if you just can't make sense of it, enter the triggers anyway.
4. Send the text/email to your accountability partner.  Please don't skip this just because you have entered a red light.  This is the most critical time that you need to honest.  It might leave you feeling vulnerable but you are not alone.  This is where you are going to get the support you need through a sponsor or accountability partner.
5. recoveryBox WILL automatically adjust your sobriety date (if you are using that module) based on the red light that you enter.  You don't need to worry about entering it in 2 different places.  

Please don't feel ashamed and wallow in a relapse.  Know it happens, pick yourself up and learn from the mistake.  It's what you do with it that counts.

Below you will see different Red Light scenarios based on 3 different addiction types.  

Alcohol Addiction

Pornography Addiction

Eating Disorder Addiction

There are over 50 addictions to choose from in recoveryBox AND you can even choose multiple addictions at the same time if you need to.

Want to try out recoveryBox,

the iPhone app for addiction recovery, 

download it today.

recoveryBox 3.1 is released

Thanks for the users who asked for help, we heard you and responded!

New to this release, the ability to add comments for the Green Lights as part of your accountability messages. Some of you mentioned wanting to have green lights comments as part of the communication piece so that your sponsors better understand your daily habits.  

Please note: this new setting is not on by default. If you want that added feature, please turn it on under the Settings. Also, we kept this setting separate from the Yellow/Red Light comments. We know that not everyone will want this option turned on.

Also new to this release, is the Light Category headings for the text/emails communications to sponsors or accountability partners.

And one last addiction is a new algorithm to speed up creating the email/text accountability message. I noticed I could make it go a bit faster and so I made that change.

~ Be Engaged
~ Be Accountable
~ Be Rewarded
~ Be Supported

Download recoveryBox App Today and Begin your Recovery Journey
Addiction Recovery iPhone App

Caution :: Yellow Light :: Y1 - Person of Risk

Today's post goes along with last Thursday about having to give up all our "friends" from before addiction recovery.  As the author wrote, the new life of recovery and the old friends turn out to be "like oil and water they just don't mix".

There is a way in recoveryBox to track that.  It's the Y1 Caution Light.  It's "Intentionally Put Self With Person of Risk".

There is something to note here..it's the word intentionally.  There are times in life when we bump into people from our life before addiction recovery and it's a coincidence (but ever notice that it's "awkward"?!?).

This is the situation where you purposely hung out with a person who was trouble.  Their ways are just not appropriate things that you would be doing to change your habits.  You know what I'm talking about.

You get the nervous feeling inside, your mind starts to ask questions of yourself about this person or the situation like 'should i be with her?' or 'what do i say is she asks to go party and get high.how do I get out of that?'.

Take this as a warning light!!  Oil and water don't mix!  Even if you did happen to be with such a person on purpose don't be afraid to record it in recoveryBox.  Your sponsor or accountability partner will want to know.  And because they have lived your life, they will not be upset.  This will give you the opportunity to see how your triggers and situations all came together so that you don't intentionally put yourself in that position again.  Recording it will allow the conversation to flow between you and your sponsor because it's all down in the app for both of you to see.

Be proud of yourself that you did not relapse.  Just like as with driving, it's just a warning that you could get yourself into trouble.  Just learn from it!

Download recoveryBox to get started on your road to Addiction Recovery.

Welcome to recoveryBoxApp!!

Welcome to the recoveryBox App blog!!  It's a blog about a new app for the iPhone coming this fall, 2012 and it's for those who are in recovery for an addiction..just about any addiction.

So you want to know what makes recoveryBox a little different I'm thinking?

Well, an addiction is a behavior repeated over and over and over to the point that it causes harm.  The idea behind recoveryBox is that we need to track our daily events in life to see just what is it we are doing. Yes, we need to make sure that we are even physically well so it's good to track things like we ate 3 squares a day, or that we took our meds, or that we went to group counseling or an AA meeting or Celebrate Recovery meeting.  But we also need to track things during our day that just didn't go so well such as watching that porn video at 3:00 AM. 

Just tracking that we did something is great!  Yes!! But we also need to know the why we did something and how we felt.  Yup, those can really be thought of our triggers.  Combined with that information of the what, where, why, etc we can then be held accountable to a sponsor or accountability partner.  Once you track your day it's easy to just take that next step and send that information to your partner. 

Don't worry, can't remember to enter what you did or even remember to connect with your accountability partner or sponsor..don't worry.  recoveryBox will remind you!

Treatment is not complete without attending counseling..in fact both the individual and group sessions are vital to overcoming this addiction.  You don't have to go it alone!

And if you have ever been in counseling you know that we create treatment goals.  recoveryBox will let you create your goals and journal about the progress too.  If you are part of a 12 Step program, you can even connect your treatment goals to a certain step.

Want to get motivated?  You earn badges by entering your data, or staying accountable, or staying sober (and yes there is even a place to track your sobriety date), and creating goals and MUCH MORE!  I just don't want to ruin it by telling you all the badges that you earn (and there are a bunch too)...surprises are so motivating!

I'll be adding more on the blog about the app and how to get the most out of it as well as helpful information about addiction recovery.  For now, I think that's all.

Well, that's the buzz for today for recoveryBox, the iPhone app for recovery addiction.  Look for it soon in the apple store, fall 2012!